Define Your Brand
Captivate your audience through communications with them, effectively influencing their decisions.
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How Do You Choose To Present Your Brand To The World?
An important question to think about and/or discuss with your marketing team. The answer will shape the way you interact with your audience and the public at large. Where we come in is when it's time to put those concepts on paper.
Bold & Powerful Wording
Make a Statement with Every Word
Calm & Refined Verbiage
Leave No Room for Doubt About Your Company's Message
Inspire Action With Nothing But Words
Do you want to cause your audience to do double-takes? Interrupt people's doom scrolling with a well placed ad? Persuade people to take action on your website because they believe in your product/service? Then you need words that create an emotional response in your reader. Shock them out of their routine. Then, like a guiding light, point their new interest in a mutually beneficial direction.
Process
1. Research & Strategy: Dive deep into your target audience and business goals with us.
Benefits
2. Distinct Messaging: Craft persuasive narratives that captivate and convert.
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The Journey From Idea To Campaign
There are three main steps we need to follow before maximizing your messaging. Step one is a meeting between you and us. In the meeting we will discuss goals, your audience, previous marketing campaigns and their results, approaches and outcomes you wish to see for your next campaign, and more.
Two will require little to no effort on your part. Two is the research phase. We will dive deeper into your audience's characteristics, interests, and common traits to build a customer avatar.
The final step is to write copy geared towards your unique avatar. In doing so, any potential customers will feel that you're speaking directly and personally to them, which drastically improves engagement.
Picking A Direction
Through conversation with you, we will learn about your company, the product you wish to offer, and your desired results from our campaign together.
Research & Analysis
The most important piece of the puzzle. Like a detective performing a stakeout, we will observe your target audience, learning their desires, and how they best engage with you and your competitors.
Copywriting & Editing
Commence storytelling with the purpose of getting your audience to engage with your content and take the desired actions we've set for them.
The Pen Awaits Your Word, Time To Write
Boost sales, improve your messaging, spread your message. Your next great campaign is on its way.
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